Content strategy at work
Uses real-world case studies to show how messaging architecture and brand voice decisions drive content strategy, from discovery through execution
5 entries
Uses real-world case studies to show how messaging architecture and brand voice decisions drive content strategy, from discovery through execution
Introduces content modelling as a discipline, showing how to structure content so it can be reused, combined, and delivered across channels
Covers the theory and practice of knowledge organisation, including classification systems, indexing, thesauri, and the structures underlying information retrieval
A thorough guide to building and managing taxonomies and controlled vocabularies, aimed at information professionals who find themselves responsible for classification systems
Content strategy for the voice channel: how to write, structure, and test content that works when spoken rather than read