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Content strategy at work
Uses real-world case studies to show how messaging architecture and brand voice decisions drive content strategy, from discovery through execution
Tagged: content-strategy
5 entries
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Designing Connected Content
Introduces content modelling as a discipline, showing how to structure content so it can be reused, combined, and delivered across channels
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Organising knowledge
Covers the theory and practice of knowledge organisation, including classification systems, indexing, thesauri, and the structures underlying information retrieval
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The accidental Taxonomist
A thorough guide to building and managing taxonomies and controlled vocabularies, aimed at information professionals who find themselves responsible for classification systems
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Voice content and usability
Content strategy for the voice channel: how to write, structure, and test content that works when spoken rather than read